Bachelor of Tourism Studies (BTS) is a three year graduate course designed to teach the components of tourism industry and also to achieve knowledge and information about the industry. Tourism is the movement of people from their normal place of residence to another place for fun or for pleasure. The course provides knowledge and skills in tourism management, tourism development, tourism marketing, transportation industry, eco tourism etc. This six semester course equips students with the management, marketing and operational skills necessary to successfully fulfill a position within the tourism industry.
Main Subjects to Be Studied
- Fundamentals & Principles of Tourism
- Statistics for Tourism Business
- Financial Accounting
- Cultural History & Tourism Resources of Kerala
- Geography for Tourism
- Tourism Products & Tourism Marketing
- Tourism Policy & Planning
- Tourism Law & Regulatory Frame Work
- Cultural Heritage of India
- Meetings, Incentives, Conferences & Exhibitions (MICE) Tourism
- Eco –Tourism
- Guiding & Negotiating Skills for Tourism
- Travel Agency & Tour Operation
- Hospitality Management & Public Relations
- Computerized Office Management for Tourism
- Tourism Environment & Ecology
- Human Resources Management
- Programming in VB & Computerized Accounting
- Principles of International Business for Tourism
- Web Designing & On- Line Business for Tourism
- Historical Background of the Tourist Centers in South India