B.Voc Marketing Management & Information Technology

Eligibility: Plus two or equivalent
Course Level : Undergraduate (UG)
Duration : 3 Years
Description :

Bachelor of Vocational (B.Voc) is a skill development based higher education graduate program with multiple exit options such as diploma or advanced diploma. B.Voc programs will provide industry relevant skills and knowledge in a specified job role to become a trained professional in that industry. If students are successfully completed all the six semesters (3 Years) then they will be awarded with Bachelor of Vocational (B.Voc). If the students are successfully completed four semesters (2 Years) or two semesters (1 Year) then they will be awarded with Advanced Diploma or Diploma respectively. Bachelor of Vocational or B.Voc in Marketing Management and Information Technology is a three year program with six semesters of study. Marketing Management is defined as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services in order to create, exchange and satisfy individual and organizational objectives. Information technology is the process of store, retrieve, transmit, and manipulate data or information with the use of computer or other smart electronic devices. This course is designed to provide skills and knowledge in the field of both marketing management and information technology.

Main Subjects to Be Studied 

  • Basics of Marketing
  • Laws Relating to Marketing
  • Sales Management
  • Basic Statistics for Marketing Research
  • Retail Marketing
  • Advertising & Sales Promotion
  • Retail & Distribution Management
  • Distribution Management & Logistics
  • Direct & Network Marketing
  • Financial Services Marketing
  • Buyer Behavior
  • Rural & Agricultural Marketing
  • Marketing Research
  • Brand Management
  • IT for Business & Office
  • E-Commerce & General Informatics
  • Computerized Accounting

Where to study