M.Com - Marketing

Eligibility: Graduation in Commerce/BBA/BBM or equivalent
Course Level : Postgraduate (PG)
Duration : 2 Years
Description :

Commerce is defined as the buying and selling of goods or services, especially on a large scale. Commerce includes all those activities, which directly or indirectly facilitate the distribution aspect of the goods or services included in trade or business. Master of Commerce or M.Com with Marketing is a two year postgraduate course with four semesters of study. Marketing is the activity or process of promoting the selling of goods or services. This postgraduate program helps students to deepen their knowledge in different aspects of commerce involved in trade and marketing, and also this course helps students to develop good theoretical and practical skills in marketing. 

Main Subjects to Be Studied

  • Advanced Financial Accounting
  • Principles of Management 
  • Organizational Behavior
  • Financial Management Principles
  • Research Methodology
  • Quantitative Techniques
  • Strategic Management
  • Financial Management Strategies
  • Human Resource Management
  • Operations Research
  • Management Accounting
  • Direct Taxes- Law & Practice
  • International Business
  • Corporate Governance
  • Business Environment
  • Advanced Cost Accounting
  • Direct Taxes - Assessment & Procedures
  • Marketing Management
  • Marketing Research
  • Marketing Services

Where to study